Fair Pricing
Priced on what it’s worth.
Gold has a value. So do the stones, the craftsmanship, and the hands that bring them together. That’s what you pay for.
A piece of jewelry has a long history before it reaches a display case. There is the gold it is made from, the hands that shape it, the skill that sets its stones, and the journey it takes from workshop to storefront. Along the way, each transaction can add another layer to its price.
We believe there is a better way.
Zafrah
Major jewelry brands
We carefully select the independent jewelry houses and workshops we buy from, building direct relationships with the people behind the pieces. We evaluate the quality of their materials and craftsmanship, and inspect every item before it reaches our stores. By sourcing directly and keeping the supply chain short, we eliminate unnecessary intermediaries and the markups that often come with them.
The result is a price built around what actually goes into a piece: its gold, its stones, the work behind it, and a reasonable margin.
We don’t believe fair pricing means paying less at someone else’s expense. The people who cast, shape, and set the jewelry deserve to be paid for their skill. So do the independent jewelry houses we work with and the people who help you find the right piece.
Fairness means recognizing the value of everyone’s work without asking the customer to pay for unnecessary layers along the way.
Our estate jewelry follows the same principle. Its price reflects the gold, the stones, and the craftsmanship — not the name on a label.